There's a question that helps us look to the other side without fear. It lets us imagine meeting again with the loved ones who passed away before us. This question brings us peace because it reminds us we won't cross over alone. It makes us believe that the people we miss so much are already together, waiting for us.
This Día de Muertos, who's waiting for you?
This year, Mexico’s most anticipated tradition was brought to life frame by frame.
To be exact, more than 2,500 hand-painted frames animated the first short film from WKMX and Cerveza Victoria.
Agency: Wieden + Kennedy
Client: Cerveza Victoria
Director: Yuca
CCO: Jessica Apellaniz
President Mexico: Pablo de Arteaga
Creative Directors: Daniel Palala & María Lempika
Art Directors: Oswaldo Rodríguez & Emilio Espinosa
Copywriters: Rodrigo Ruiz Esparza y Ana Arce
Head of Production: Rodrigo Bonilla
Senior Producer: Ana Mijares
Head of Strategy: Jan Erhardt
Strategy: Sofía Gamiz
Account Director: Samantha Herrera
Account Manager: Estefania Morgado
Account Executive: Michelle Castañeda
CREDITS: