
When you lose a loved one, a part of you goes with them.
Moments yet to come, lessons yet to be learned, stories yet to be shared—
they seem to disappear, too.
But the truth is, much more remains.
Deep down, we know their greatest wish stays with us:
To keep enjoying.
To keep learning.
To keep celebrating.
This Day Of Dead, we wanted Mexicans to remember their loved ones in the places where they were happiest—
in their best days, in their favorite spots.
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We wanted them to remember them alive.
We all know what a letter from us to a loved one might say.
But what would a letter from them to us sound like?
This short film explores the duality of life in death, and death in life—through a single letter.
A letter inspired by the memories of all Mexicans.
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0% VFX
100% Magic.
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Agency: Wieden + Kennedy
Client: Cerveza Victoria
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Director: Fernando Cattori
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CCO: Jessica Apellaniz
President Mexico: Pablo de Arteaga
Creative Director: Daniel Palala
Creative Director: Alejandro Cabrera
Art Director: Oswaldo Rodríguez
Art Director: Emilio Espinosa
Copywriter: Rodrigo Ruiz Esparza
Head of Production: Rodrigo Bonilla
Senior Producer: Ana Mijares
Head of Strategy: Jan Erhardt
Strategy: Sofía Gamiz
Account Director: Samantha Herrera
Account Manager: Estefania Morgado
Account Executive: Michelle Castañeda
CREDITS:








