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When you lose a loved one, a part of you goes with them.
Moments yet to come, lessons yet to be learned, stories yet to be shared—
they seem to disappear, too.

But the truth is, much more remains.

Deep down, we know their greatest wish stays with us:
To keep enjoying.
To keep learning.
To keep celebrating.

This Day Of Dead, we wanted Mexicans to remember their loved ones in the places where they were happiest—
in their best days, in their favorite spots.

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We wanted them to remember them alive.

We all know what a letter from us to a loved one might say.
But what would a letter from them to us sound like?

This short film explores the duality of life in death, and death in life—through a single letter.
A letter inspired by the memories of all Mexicans.

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0% VFX
100% Magic.

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Agency: Wieden + Kennedy

Client: Cerveza Victoria

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Director: Fernando Cattori

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CCO: Jessica Apellaniz

President Mexico: Pablo de Arteaga

Creative Director: Daniel Palala

Creative Director: Alejandro Cabrera

Art Director: Oswaldo Rodríguez

Art Director: Emilio Espinosa

Copywriter: Rodrigo Ruiz Esparza

Head of Production: Rodrigo Bonilla

Senior Producer: Ana Mijares

Head of Strategy: Jan Erhardt

Strategy: Sofía Gamiz

Account Director: Samantha Herrera

Account Manager: Estefania Morgado

Account Executive: Michelle Castañeda

CREDITS:

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