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With two goals in the final sealing the title, Club América became three-time champions in 2024. At the exact moment of victory, we reacted in real time with a series of posts that captured the moment without waiting for the next day. The idea was published immediately on Nike Football’s official Instagram, in collaboration with Club América’s account, setting social media on fire and proving that winning isn’t an exception, it’s part of the routine.

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CREDITS:

Agency: Wieden + Kennedy

Client: Nike

CCO: Jessica Apellaniz

President Mexico: Pablo de Arteaga

Creative Director: Daniel Palala

Creative Director: María Lempicka 

Art Director: Oswaldo Rodríguez

Copywriter: Rodrigo Ruiz Esparza

Account Director: Hugo Boccara

Account Manager: Rodrigo Alor

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