Being the most Mexican brand, we chose not to talk about soccer, even with Mexico hosting the 2026 World Cup. Instead, we leveraged the massive influx of tourists and a little-known detail: the mandatory loop planes make before landing at Mexico City International Airport.

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We painted short Mexañol lessons on rooftops near the airport, visible only from the air, to teach visitors, especially gringos, the real language spoken in Mexico. The action also became a platform to promote our drink, created with our compa Ojo de Tigre, blending culture, humor, and Mexican flavor before tourists even touched down.

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