When the war broke out, everyone wanted to help the neighboring country. At the very same moment, others chose a very different form of involvement: demand for pornography and prostitution featuring Ukrainian models spiked online.

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From this insight, we designed an idea that hacks the sudden surge of online morality triggered by the war in Ukraine.

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To do this, we created fakeOnlyFans accounts posing as Ukrainian models—among the most searched on the platform. Because OnlyFans only unlocks content after payment, users unknowingly made a donation. Once inside, instead of explicit content, they were confronted with images of monuments destroyed by the war.