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A Pr stunt with all the essence of the new Adidas LS Loop Runner: more than recycling plastic, it seeks to recycle humanity.It is a fact that by 2040 there will be more than 37 tons of garbage in the ocean. While all this is happening, we invest money in practically the same thing, without exaggeration, we buy a Cheeto or gold toilet paper in millions of dollars.
That's why Adidas decides to sell what the public buys: trash.
We auctioned the garbage from these iconic athletes, it worked out the way we thought it would. The moment a bidder offered the highest amount, we would turn that trash into sneakes that would be sold at the price that trash was bought for: that money would be used to clean the ocean.
A unique collection, not only for the design and the essence, but also for the message it gives us.
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AWARDS
Silver in the Mexican Creative Circle.
Mention in Obrar Argentina Awards.
Copywriting
Majo López
Marco Esquivel
Art direction
Danton Del Aguila
Valerie Becerril
Oswaldo Rodríguez
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